ARIZONA’S
REAL ESTATE
COMPANY
We’re better,
IT’S TRU.
Tru Realty is an innovative real estate company changing the way you view traditional real estate.
Our leadership team has decades of experience but we come to work every day with an energized startup mentality, because we know that our customer base and the market are ever-changing.
As a woman-owned and operated business, Sarah Richardson founded Tru Realty as a full-service real estate brokerage in 2010.
Since then, she has thoughtfully expanded her team to over 160 agents, seeking out only the top talent in the industry to carry forth her vision.
Growing with intention has allowed Tru Realty the opportunity to improve the buying and selling experience for all of our clients, agents, and everyone in between.

This Month’s
Featured Listing
Our Commitment
To Different
If you’re a realtor who’s comfortable doing things the way they have always been done, then you’re not the right agent for us.
If you are looking to scale your business, embrace technology, and commit to exceeding the needs of every client … you have found the right brokerage at Tru Realty.
WHO IS TRU REALTY?

Tru Realty is a technology-driven real estate brokerage that is passionate about educating our agents and, ultimately, helping our clients find their next dream home.
OUR REALTY DIVISIONS
Today, Tru Realty is made up of five divisions that serve Phoenix and the surrounding Valley with all their Historical, Luxury, Commercial, and Wholesale needs.
From guidance for first-time homebuyers to navigating all the facets of investment properties, there’s a Tru Realty agent committed to ensuring your real estate journey is a smooth one.
Real Estate
Blog
Understanding Mortgage Closing Costs
Congratulations! You are prequalified for a home loan. You have been saving for a down payment, and suddenly you realize there are additional costs associated with obtaining a home loan.…
Real Estate Agent’s Guide to Teams
Are you considering building a team for your real estate business? What an exciting time! As popular as real estate teams have become, keep in mind, not all teams are…
How To Market Your Rental Property To Stand Out
Marketing is the key to maximizing the revenue potential for so many products, and vacation rentals are no exception. For your property to stand out, remember that it’s more than…