Teachers Students Hustlers All People Become a Great Agent with Tru

Tru helps agents of all backgrounds plan, start and grow their real estate business.
Learn more about our tech, culture and amazing benefits here.

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Join a Brokerage that
Works for
Teachers Craftsmen Doctors You

Make Real Estate History

Be a part of this historic movement by joining the only, non-franchise, national real estate brokerage owned and operated by a woman. Since 2011, Tru’s passion for excellence in education has sparked a new generation of agents from all walks of life and all across the country. Headquartered in beautiful Scottsdale, Arizona, Tru has thoughtfully expanded its operations to over 40 states, with active agents in over 20 of these states.

Tru's Technology Transparency Training Makes the Best Agent

Reshape how you build your Business

When you become an agent with Tru, you’ll join a female founded, diverse family of forward thinking,
tech-centric agents who value collaboration over competition. We are committed to empowering our
agents with the people, processes, training and technology to establish them as the most knowledgeable
agents in the industry. Increase your revenue streams at Tru through our amazing revenue sharing
programs, agent equity offerings and agent influencer program.
Your opportunities are limitless with Tru.

Join Today!

People Process Production

No matter your talent or skill level, Tru has the right people and processes in place to position you for success

Samantha Sloan

Tru Agent

"The minute I was introduced to Tru Realty I knew this was the company I wanted to be a part of! The CEO Sarah is incredible and has built a company and team that is forward thinking, technologically advanced, and truly has a heart for their clients and their agents!"

Tru Stories
from Tru People

Chris Cuadra

Tru Agent

"After talking to Barry, I feel confident in having the resources and support team I need to be successful in the Real Estate Industry. As an operating broker, he really exceeded my expectations in an employer which has never been done before."

Training that Transforms
Education that Empowers

Get the Tech, Training and Broker Support You
Need to Take Your Business to the Next Level

New to real estate? No worries. Tru’s training turns beginners into winners. Introducing reUNIVERSITY, a modernized training and continuing education platform designed exclusively for career advancement and agent development. Say goodbye to three ringed binders and sales scripts from the 90’s. You won’t want to miss a day of advanced level courses like “Decoding Emotions” or “The Art of Negotiation”.

Resources that Create Revenue

Our proprietary systems and technologies help agents spend more time building relationships and scaling their businesses. Our tech-centric philosophy attracts partners that help your deals close faster and safer than ever before.


A revolutionary education platform for all levels of agents.

Tech Stack

An industry leading set of software that makes work seamless and efficient.

Learn & Earn

A program that allows you to earn stock or crypto for your educational efforts in reUniversity.

Revenue Share

Earn more through agent referrals and supporting a blossoming community of agents.

Influencer Program

A fun and easy program for earning stock through promotion on social media.

Culture that Inspires Innovates Impresses

“Sarah Richardson, Founder & CEO of Tru, has created an environment
of collaboration and energy that is incredible and contagious”
-Tammy Peil, Tru Agent

We are Inclusive Innovative Diverse and
Determined to Help.

At Tru, we believe that having fun, loving what you do and who you’re doing it with are essential to delivering the unparalleled real estate experiences Tru Agents provide each and every day. We don’t take ourselves too seriously, just the amazing service we provide our communities! We love our social events, hosted by our awesome brand ambassadors, such as First Friday’s, Book of the Month, Wine Down Wednesday’s and Awards Night. We love listening, designing, teaching, cooking, helping, creating, leading, writing, singing, learning, but most of all, we love collaborating to make your dreams come true.

Satisfying the Needs of Agents
is our #1 Priority

1/3 of Tru Agents close their first deal in 60 to 90 days and our agent success rate is 2.5X higher than the industry average.

Broker Response Time? Tru leads the industry in broker response time at 15 minutes or less.