Join a Brokerage that
Teachers Craftsmen Doctors You
Make Real Estate History
Be a part of this historic movement by joining the only, non-franchise, national real estate brokerage owned and operated by a woman. Since 2011, Tru’s passion for excellence in education has sparked a new generation of agents from all walks of life and all across the country. Headquartered in beautiful Scottsdale, Arizona, Tru has thoughtfully expanded its operations to over 40 states, with active agents in over 20 of these states.
People Process Production
No matter your talent or skill level, Tru has the right people and processes in place to position you for success
Training that Transforms
Education that Empowers
Get the Tech, Training and Broker Support You
Need to Take Your Business to the Next Level
New to real estate? No worries. Tru’s training turns beginners into winners. Introducing reUNIVERSITY, a modernized training and continuing education platform designed exclusively for career advancement and agent development. Say goodbye to three ringed binders and sales scripts from the 90’s. You won’t want to miss a day of advanced level courses like “Decoding Emotions” or “The Art of Negotiation”.
Resources that Create Revenue
Our proprietary systems and technologies help agents spend more time building relationships and scaling their businesses. Our tech-centric philosophy attracts partners that help your deals close faster and safer than ever before.
Learn & Earn
Culture that Inspires Innovates Impresses
“Sarah Richardson, Founder & CEO of Tru, has created an environment
of collaboration and energy that is incredible and contagious”
-Tammy Peil, Tru Agent
Inclusive Innovative Diverse
Determined to Help.
At Tru, we believe that having fun, loving what you do and who you’re doing it with are essential to delivering the unparalleled real estate experiences Tru Agents provide each and every day. We don’t take ourselves too seriously, just the amazing service we provide our communities! We love our social events, hosted by our awesome brand ambassadors, such as First Friday’s, Book of the Month, Wine Down Wednesday’s and Awards Night. We love listening, designing, teaching, cooking, helping, creating, leading, writing, singing, learning, but most of all, we love collaborating to make your dreams come true.
Satisfying the Needs of Agents
is our #1 Priority
1/3 of Tru Agents close their first deal in 60 to 90 days and our agent success rate is 2.5X higher than the industry average.
Broker Response Time? Tru leads the industry in broker response time at 15 minutes or less.