Innovative Technology Driven Customer Centric

Tru is the nation’s fastest growing real estate brokerage and the only non-franchised firm founded and led by a woman. We’re passionate about technology and training, and committed to having the most tech-centric, knowledgeable agents in the industry.

Why? Because you deserve it.

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Sarah Richardson’s Mission

“To create a diverse and inclusive culture focused on training and education coupled with innovative technology to provide an exceptional level of service to the agents and the communities we serve.”

Sarah Richardson, Founder & CEO

Make History

Be a part of this historic movement by joining the only non-franchise, national Real Estate brokerage owned and operated by a woman.

Since 2011, Tru’s passion for excellence in education has sparked a new generation of agents from all walks of life and all across the country. Headquartered in Scottsdale, AZ, Tru has thoughtfully expanded its operations within the state of Arizona, as well as in California, Missouri, and Kansas. 

Join a diverse and inclusive community of tech-centric, forward-thinking agents who value collaboration over competition.

Work with Tru

Empowering Agent Success

Tru’s proprietary systems and technologies help agents spend less time with administrivia and more time building relationships and scaling their businesses. Our tech-centric philosophy attracts partners who help your deals close faster and safer than ever before.


A revolutionary education platform for all levels.

Tech Stack

An industry leading set of leading software infrastructure that makes work seamless and efficient.

Learn & Earn

A program for agents to earn stock or crypto for their educational efforts in reUniversity.

Revenue Share

A plan for agent to earn by supporting our blossoming community through agent referrals.

Influencer Program

A fun and easy program for earning stock through social media promotion.

We’ve Grown & Are
Still Growing Strong

Tru’s focus on education and innovation is founded on our ultimate goal of improving the transaction experience for consumers, agents, and everyone in between. That goal has has motivated a carefully considered and intentional nationwide expansion to share our vision of exceptional service with people across the country. We proudly serve the following states: Arizona, California, Kansas, and Missouri. 

Our Leadership Team

No business can succeed without dedicated leadership from true believers. Tru Realty executives and division leaders each bring a diversified skillset to our brokerage. Our dynamic and well-rounded support team, from strategists to educators, uphold Tru’s values to better serve our clients, our agents, our community, and the entire real estate business sector.

Sarah Richardson

Founder and CEO

Sarah Richardson is one of the country’s preeminent leaders of residential real estate. As founder and CEO of Tru Realty, she has personally carried out a host of operational tasks, including recruiting, marketing, training, tech implementation, and more. Today, she directs both the brokerage’s daily operations and its multiple growth strategies.

In 2010, Sarah launched Tru Realty to better serve an evolving market segment that was shifting from auction-centric fix/flips to an MLS flow. From there, she cultivated an inspired vision to be a leader in residential real estate. Sarah built a strong and dedicated team who closed an astonishing 450+ deals in the brokerage’s first six years of operation. What’s more, nearly every deal was profitable, yielding double-digit returns.


Sarah firmly believes that technology is and will continue to be the backbone of the modern real estate industry. In 2018, Sarah was the first REALTOR® in the U.S. to execute an investor cash transaction on the blockchain (using the Ethereum protocol) in partnership with Propy, one of the brokerage’s key tech partners. 

Prior to founding Tru Realty, Sarah worked for Retail Brokers Inc., a commercial real estate brokerage located in Scottsdale, AZ. During her six-year stint with the company, she was responsible for landlord and tenant representation of triple net lease shopping centers. Some of her biggest clients included the Israeli Public Affairs Committee, Dunkin Donuts, and Subway.

Over the years, Sarah and Tru Realty have garnered numerous awards, including the 2021 Inc. 5000 List, 100 Fastest Growing Companies in Arizona (Growjo 2020), Top 30 Most Successful Female Business Owners in Arizona (Phoenix Business Journal 2020), Top 20 Residential Brokers in the State of Arizona over the last six years in a row (Phoenix Business Journal), Top Designated Broker of the Year (2019 from Arizona School of Business and Real Estate), Honor Role for compliance and audits (Arizona Department of Real Estate 2018), Entrepreneur of the Year (Women’s National Association of REALTORS® 2017), and Fastest Growing Brokerage of the Year (Chime Technologies 2016).

Sarah is a member of the National Association of REALTORS®, the Women’s Council of REALTORS®, and an Inman Contributing Author. She also spearheads Tru Gives, Tru Realty’s charity that grants scholarships to preschool students in the Phoenix, AZ, area.

Born and raised in Waukesha, WI, Sarah moved to Arizona in 1996 to study business communications at Arizona State University. In 2003, she left the corporate path to go into real estate.

In her personal time, Sarah loves to play golf, hike, exercise, listen to live EDM music, and spend time with family.

Stu Morse

Chief Learning Officer, Managing Broker, AZ

 480.599.7977  |

Stu Morse enjoyed a successful career in marketing, sales, and advertising where he gained blue chip marketing and sales experience in several Fortune 500 companies. Then he caught the real estate bug. Over the next 20 years, Stu achieved top producer status and successfully guided countless clients though myriad challenges to successful closings in all markets, from land to luxury. He’s licensed in Arizona, California, and Washington. 

For his next adventure, Stu decided to funnel his passion for training and coaching into his roles of Chief Learning Officer and managing broker at Tru. He shares is experience, expertise, and enthusiasm every day as Tru’s national agent training guru and mentor.

A graduate of the University of Pennsylvania and a father of two, Stu’s been an alpine ski nut since grade school, is a local semi-professional musician and a totally unprofessional cook, and can be seen around town avoiding tickets in his red Corvette.

Barry Nicholas

Designated Broker, AZ, KS, MO, OK CA

602.752.5148  |

Barry Nicholas relocated to Scottsdale from Overland Park, Kansas, where he practiced in corporate REO asset management for 13 years. He currently has active broker’s licenses in Arizona, Kansas, Missouri, and Oklahoma and is a graduate of the Realtor Institute and holds the Certified Residential Specialist Designation.

Barry’s first exposure to the real estate profession came at an early age through his family’s real estate brokerage firm, Nicholas Real Estate. NRE is one of the longest, continuously run real estate brokerages in Oklahoma. Later, while obtaining a degree in advertising at Oklahoma State University, Barry received his real estate license at the age of 21 and began selling real estate full time by the time he was 24. He now has over 30 years of experience producing successful outcomes for both buyers and sellers.

Barry provides his clients with the expertise and acumen that addresses the changing trends in home sales, property marketing, and real estate technology. Barry views customer service as his utmost priority. This affords him a strong sales performance that abides by the highest professional and ethical standards. Barry has a passion for helping people and animals. He also believes in the power of laughter. He enjoys landscape and architectural design. He loves to travel and explore. He is also an avid gardener.

Fred Bruni


A native of south Texas and direct descendant of American patriot Patrick Henry, Fred Bruni brings a wealth of marketing and communications experience to the brokerage. He possesses a unique combination of creative, communicative, and analytical skills with the ability to assess all vantage points and provide solutions in almost any given circumstance.

Fred thrived in the financial and political arenas early in his career, where he quickly established connections in the private sector and in real estate. He served as a Senior Financial Sales Advisor and Business Development Officer for the global bank BBVA and was credited with establishing the bank’s first residential mortgage partnership focusing on their bi-national mortgage product.

After the economic downturn of 2008, Fred went on to provide strategy and consulting services in the political sector to city, county, and state public officials, culminating in a successful campaign for the Republican nomination of a Texas senator. Fred served as a communications officer for a Texas utility, where he was instrumental in establishing partnerships with municipalities and county governments before he decided to transition to the creative arts.

Fred went on to found a digital marketing and creative agency with a focus on small business and real estate. Over the span of a decade, Fred trained and coached real estate agents and new home sales counselors with builders such as Lennar, Village Builders, and other local home builders. This led to his role as Director of Marketing for a prominent south Texas real estate holding company. 

Fred currently elevates the Tru Realty brand by equipping and empowering those around him while consistently crafting messaging that reaches the right audience at the right time. On the weekends he enjoys spending time with his family, engaging in the culinary arts, serving others, and leading alongside his wife, Sylvia, as the Children’s Ministry Director for a local church.

Sean Brown


Michael Sean Brown is a seasoned business organization, management, and technical development consultant and 12-year United States Air Force pilot. He served as the key executive in the start-up of Frontier Airlines.

Sean is contracted for services that include financial modeling, feasibility analysis, budget creation, project management, technical development, technical writing, and creating operational processes creation. He is also contracted to fill operational executive roles during start-up and expansion operations.

Why Choose Tru Realty?

Tru Agents Lead with Character Passion Integrity

Leading with character, passion, and integrity attracts the right agents and builds lasting relationships for the long term. That same leadership vision has established our reputation for excellence in education.

All Tru agents have access to state-of-the-art training including hands-on experience, meeting with industry professionals, and discussions with mentors. When you choose Tru, you choose a better experience and a smarter agent.

Experience Matters

Over the years, Sarah and Tru have won numerous awards. Most recently:

2021 Inc. 5000 List, 100 Fastest Growing Companies in Arizona (Growjo 2020)

Top 30 Most Successful Female Business Owners in Arizona
(Phoenix Business Journal 2020)

Top 20 Residential Brokers in the State of Arizona last 6 years in a row
(Phoenix Business Journal)

Top Designated Broker of the Year
(2019 from Arizona School of Business and Real Estate)

Careers with Tru Realty

Tru Realty is the preeminent brokerage for new and seasoned agents alike who want to work for a real estate company with a proven track record of success AND build a thriving, resilient real estate business with the best resources and training in the business.

If this sounds like you, find out more about the benefits of working alongside Tru professionals.

Get in touch with us!