Sarah Richardson is one of the country’s preeminent leaders of residential real estate. As founder and CEO of Tru Realty, she has personally carried out a host of operational tasks, including recruiting, marketing, training, tech implementation, and more. Today, she directs both the brokerage’s daily operations and its multiple growth strategies.
In 2010, Sarah launched Tru Realty to better serve an evolving market segment that was shifting from auction-centric fix/flips to an MLS flow. From there, she cultivated an inspired vision to be a leader in residential real estate. Sarah built a strong and dedicated team who closed an astonishing 450+ deals in the brokerage’s first six years of operation. What’s more, nearly every deal was profitable, yielding double-digit returns.
Sarah firmly believes that technology is and will continue to be the backbone of the modern real estate industry. In 2018, Sarah was the first REALTOR® in the U.S. to execute an investor cash transaction on the blockchain (using the Ethereum protocol) in partnership with Propy, one of the brokerage’s key tech partners.
Prior to founding Tru Realty, Sarah worked for Retail Brokers Inc., a commercial real estate brokerage located in Scottsdale, AZ. During her six-year stint with the company, she was responsible for landlord and tenant representation of triple net lease shopping centers. Some of her biggest clients included the Israeli Public Affairs Committee, Dunkin Donuts, and Subway.
Over the years, Sarah and Tru Realty have garnered numerous awards, including the 2021 Inc. 5000 List, 100 Fastest Growing Companies in Arizona (Growjo 2020), Top 30 Most Successful Female Business Owners in Arizona (Phoenix Business Journal 2020), Top 20 Residential Brokers in the State of Arizona over the last six years in a row (Phoenix Business Journal), Top Designated Broker of the Year (2019 from Arizona School of Business and Real Estate), Honor Role for compliance and audits (Arizona Department of Real Estate 2018), Entrepreneur of the Year (Women’s National Association of REALTORS® 2017), and Fastest Growing Brokerage of the Year (Chime Technologies 2016).
Sarah is a member of the National Association of REALTORS®, the Women’s Council of REALTORS®, and an Inman Contributing Author. She also spearheads Tru Gives, Tru Realty’s charity that grants scholarships to preschool students in the Phoenix, AZ, area.
Born and raised in Waukesha, WI, Sarah moved to Arizona in 1996 to study business communications at Arizona State University. In 2003, she left the corporate path to go into real estate.
In her personal time, Sarah loves to play golf, hike, exercise, listen to live EDM music, and spend time with family.