Innovative Technology Driven Customer Centric

Tru is the nation’s fastest growing real estate brokerage and the only firm led and founded by a woman. We’re passionate about technology and training, and committed to having the most tech-centric, knowledgeable agents in the industry.

Why? Because you deserve it.

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Our Mission

To create a diverse and inclusive culture focused on training and education coupled with innovative technology to provide an exceptional level of service to the agents and the communities we serve.

Make History

Be a part of this historic movement by joining the only, non-franchise, national Real Estate brokerage owned and operated by a woman.

Since 2011, Tru’s passion for excellence in education has sparked a new generation of agents from all walks of life and all across the country. Headquartered in beautiful Scottsdale, Arizona, Tru has thoughtfully expanded its operations to over 40 states, with active agents in over 20. What has taken other brokerages decades to achieve, Tru has shattered in a matter of months. Join a diverse and inclusive community of tech-centric, forward -thinking agents who value collaboration over competition.

Choose Tru for the opportunity. Stay Tru for the culture.

Join Our Team

We’ve Grown & Are
Still Growing Strong

Growing with intention has allowed Tru the opportunity to improve the buying and selling experience for all of our clients, agents and everyone in between. Tru’s focus on education and innovation has prompted a nationwide mandate for expansion allowing us to better serve consumers across the country.

Our Leadership Team

Behind every successful business is a group of dedicated leaders. Tru Realty Executives and Division Leaders each bring a diversified skill set to our brokerage. As a result, we have assembled a dynamic and well-rounded support team. From strategists to educators, they uphold Tru Realty’s values to better serve our clients, our agents,
and our community.

Sarah Richardson

CEO

Sarah Richardson is one of the preeminent leaders of residential real estate in the country.  As CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of multiple growth strategies the brokerage carries out.

In 2010, Sarah launched Tru Realty to better serve a marketplace that was seeing a shift from auction-centric fix/flips to an MLS flow.  With an inspired vision to be a leader in residential real estate, Sarah built a strong and dedicated team who closed an astonishing 450+ deals in the brokerage’s first 6 years of operation.  What’s more, nearly every deal was profitable, yielding double-digit returns.

Since Tru Realty’s inception, Sarah has performed a variety of tasks, including but not limited to, recruiting, marketing, training, tech implementation, and more.  In 2018, Sarah was the first realtor in the U.S. to execute an investor cash transaction on the Blockchain (using the Ethereum protocol) in partnership with Propy, one of the brokerage’s key tech partners. 

Prior to founding Tru Realty, Sarah worked for Retail Brokers Inc., a Commercial Real Estate brokerage located in Scottsdale, Arizona.  During her 6-year stint with the company, she was responsible for landlord and tenant representation of triple net lease shopping centers.  Some of her biggest clients during that time included the Israeli Public Affairs Committee, Dunkin Donuts, and Subway.  

Over the years, Sarah and Tru Realty have garnered numerous awards, including the 2021 Inc. 5000 List, 100 Fastest Growing Companies in Arizona (Growjo 2020), Top 30 Most Successful Female Business Owners in Arizona (Phoenix Business Journal 2020), Top 20 Residential Brokers in the State of Arizona last 6 years in a row (Phoenix Business Journal), Top Designated Broker of the Year (2019 from Arizona School of Business and Real Estate), Honor Role for compliance and audits (Arizona Department of Real Estate 2018), Entrepreneur of the Year (Women’s National Association of Realtors  2017), and Fastest Growing Brokerage of the Year (Chime Technologies 2016).

Sarah is a member of the National Association of Realtors, the Women’s Council of Realtors, an Inman Contributing Author, and is also spearheading Tru Gives; Tru Realty’s charity that grants scholarships to preschool students in the Phoenix, AZ area.

Born and raised in Waukesha, Wisconsin, Sarah moved to Arizona in 1996 where she attended Arizona State University (ASU) and studied Business Communications. In 2003, she shifted from her corporate path into real estate and became a member of the National Association of Realtors. 

In her spare time, Sarah can be seen playing golf, spending time with family, hiking, working out, and listening to live EDM music!

Stu Morse

Chief Learning Officer, Managing Broker, AZ

 480.599.7977  |  stu@trurealty.com

A graduate of the University of Pennsylvania, Stu gained blue chip marketing and sales experience in several Fortune 500 companies. After a successful career in marketing, sales, and advertising, Stu caught the Real Estate bug. As a 20 year Agent in California, he successfully guided countless clients though a myriad of challenges, from land to luxury, closed transactions, and achieved top producer status. His passion for training and coaching is evident everyday as Tru’s National Agent training guru and mentor.

A father of two…Stu’s been an alpine ski nut since grade school, is a local semi-professional musician, is a totally unprofessional cook, and has recently been seen avoiding tickets in his red Corvette.

Barry Nicholas

Designated Broker, AZ, KS, MO, OK CA

602.752.5148  |  barry@trurealty.com

Barry Nicholas relocated to Scottsdale from Overland Park, Kansas, where he practiced in corporate REO asset management for 13 years. He currently has active broker’s licenses in Arizona, Kansas, Missouri, and Oklahoma and is a graduate of the Realtor Institute and holds the Certified Residential Specialist Designation.

Barry’s first exposure to the real estate profession came at an early age through his family’s real estate brokerage firm, Nicholas Real Estate. NRE is one of the longest, continuously run real estate brokerages in Oklahoma. Later, while obtaining a degree in advertising at Oklahoma State University, Barry received his real estate license at the age of 21 and began selling real estate full time by the time he was 24. He now has over 30 years of experience producing successful outcomes for both buyers and sellers.

Barry provides his clients with the expertise and acumen that addresses the changing trends in home sales, property marketing, and real estate technology. Barry views customer service as his utmost priority. This affords him a strong sales performance that abides by the highest professional and ethical standards. Barry has a passion for helping people and animals. He also believes in the power of laughter. He enjoys landscape and architectural design. He loves to travel and explore. He is also an avid gardener.

Fred Bruni

CMO

A native of south Texas and direct descendant of American patriot Patrick Henry, Fred brings a wealth of marketing and communications experience to the brokerage. He possesses a unique combination of creative, communicative, and analytical skills with the ability to assess all vantage points and provide solutions in almost any given circumstance.  

 

Fred thrived in the financial and political arenas early in his career, where he quickly established connections in the private sector and in real estate. He served as a Senior Financial Sales Advisor and Business Development Officer for the global bank BBVA and was credited with establishing the bank’s first residential mortgage partnership focusing on their bi-national mortgage product. After the economic downturn of 2008, Fred went on to provide strategy and consulting services to city, county, and state public officials, culminating in a successful campaign for the Republican nomination of a Texas senator. 

 

Before transitioning to the creative arts, Fred served as a communications officer for a Texas utility, where he was instrumental in establishing partnerships with municipalities and county governments.

 

Fred later went on to found a digital marketing and creative agency with a focus on small business and real estate. Over the span of a decade Fred trained and coached real estate agents and new home sales counselors with builders such as Lennar, Village Builders, and other local home builders. This led to his role as Director of Marketing for a prominent south Texas real estate holding company. 

 

Fred currently elevates the Tru Realty brand by equipping and empowering those around him while consistently crafting messaging that reaches the right audience at the right time. On the weekends he enjoys spending time with his family, engaging in the culinary arts, serving others, and leading alongside his wife, Sylvia, as the Children’s Ministry Director for a local church.

Sean Brown

COO

Michael Sean Brown is a seasoned business organization, management, and technical development consultant and twelve-year United States Air Force pilot who was key executive in the start-up of Frontier Airlines.

Sean is contracted for services that include financial modeling, feasibility analysis, budget creation, project management, technical development, technical writing, and creating operational processes. He is also contracted to fill operational executive roles during start-up and expansion operations.

Why choose Tru Realty?

Experience matters. Over the years, Sarah and Tru have garnered numerous awards,
including the following:

2021 Inc. 5000 List, 100 Fastest Growing Companies in Arizona (Growjo 2020)
Top 30 Most Successful Female Business Owners in Arizona (Phoenix Business Journal 2020)
Top 20 Residential Brokers in the State of Arizona last 6 years in a row (Phoenix Business Journal)
Top Designated Broker of the Year (2019 from Arizona School of Business and Real Estate)

Careers with Tru Realty

Want to work for a real estate company with a proven track record of success?
Want to build up your real estate business with the best resources and training to help you thrive? Experienced realtors, we see you too! If you’re looking for a change, find out more about the benefits of working alongside Tru professionals.

Join Our Team

Tru Agents Lead with Character Passion Integrity

Leading with character and integrity has helped us attract the right agents, build lasting relationships and establish our reputation for excellence in education. All Tru agents receive state-of-the-art training including hands-on experience, meeting with industry professionals, and routine round-table discussions with mentors. When you choose Tru, you choose a better experience and a smarter agent.