Teachers Students Retailers Officeworkers Hustlers All People Become a Great Agent with Tru

Tru helps agents of all backgrounds plan, start, and grow their real estate business.

Learn more about our tech, culture, and amazing benefits.

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Satisfying the Needs of Agents is our #1 Priority

Our agent success rate is 2.5 times higher than the industry average,
and an amazing 1/3 of Tru agents close their first deal in 60 to 90 days.

Broker Response Time? Tru leads the industry in broker response time at 15 minutes or less.

Join a Brokerage that
Works for
Admins Craftsmen Medical Pros You

Make Real Estate History

Be a part of this historic movement by joining the only non-franchise, national real estate brokerage owned and operated by a woman.

Since 2011, Tru’s passion for excellence in education has sparked a new generation of agents from all walks of life and all across the country. Headquartered in Scottsdale, AZ, Tru has thoughtfully expanded its operations within the state of Arizona, as well as in California, Missouri, and Kansas. 

Technology Transparency Training Makes the Best Agent

Reshape How You Build Your Business

When you become an agent with Tru, you’ll join a female founded, diverse group of forward-thinking, tech-centric colleagues who value collaboration over competition. We are committed to empowering our agents with the people, processes, training, and technology to establish them as the most knowledgeable agents in the industry.

And we offer more to agents. Increase your revenue streams at Tru through our amazing revenue sharing programs, agent equity offerings and agent
influencer program.

Your opportunities are limitless with Tru.

Join Today!

People Process Production

No matter your innate talents, background, skill level, or experience, Tru has everything you need to position you for success.

Tru Stories from Tru People

“The minute I was introduced to Tru Realty I knew this was the company I wanted to be a part of! The CEO Sarah is incredible and has built a company and team that is forward thinking, technologically advanced, and truly has a heart for their clients and their agents!”

Samantha SloanTru Agent

“After talking to Barry, I feel confident in having the resources and support team I need to be successful in the Real Estate Industry. As an operating broker, he really exceeded my expectations in an employer which has never been done before.”

Chris CuadraTru Agent

Training that Transforms
Education that Empowers

Get the Tech, Training and Broker Support You
Need to Take Your Business to the Next Level

New to real estate? No worries. Tru’s training turns beginners into winners. Introducing reUniversity, an innovative and exceptional online learning experience designed exclusively for career advancement and agent development over the life of an agent’s career. Say goodbye to three ringed binders and sales scripts from the 90s. reUniversity delivers engaging, informative content for real estate professionals who aspire to grow beyond average agent service to become best-in-class trusted advisors serving consumers in the 21st century marketplace.

Resources that Create Revenue

Tru’s proprietary systems and technologies help agents spend less time with administrivia and more time building relationships and scaling their businesses. Our tech-centric philosophy attracts partners who help your deals close faster and safer than ever before.


A revolutionary education platform for all levels

Tech Stack

An industry leading software infrastructure that makes work seamless and efficient

Learn & Earn

A program for agents to earn stock or crypto for their educational efforts in reUniversity

Revenue Share

A plan for agent to earn by supporting our blossoming community through agent referrals

Influencer Program

A fun and easy program for earning stock through social media promotion

A Culture that Inspires Innovates Impresses

“Sarah Richardson, Founder & CEO of Tru, has created an environment
of collaboration and energy that is incredible and contagious.”
-Tammy Peil, Tru Agent

We Are Inclusive Innovative Diverse Fun-Loving and
Determined to Help.

At Tru, we believe that having fun, loving what you do, and enjoying who you’re doing it with are essential to success. They’re also critical to delivering the unparalleled real estate experiences Tru agents provide each and every day. We don’t take ourselves too seriously, but we are serious about the amazing service we provide our communities. Most of all, we love collaborating to make your dreams come true!