TRU REALTY BLOG

Marketing is the key to maximizing the revenue potential for so many products, and vacation rentals are no exception. For…

What do consumers want from their real estate agent? High touch and a high level of service go hand in…

Any Realtor who has been in the Valley over the last several years should now be well aware of the…

As a buyer, there are certain contractual obligations you must meet when purchasing a home with lender financing. In lieu…

Seems like an easy yes or no, right? The answer is like most, it depends. It depends on your goals,…

When people see you as a leader in the real estate community, it’s common to get asked about the state…

A historic home in Arizona? Almost sounds like an anomaly. Surely there is nothing old enough to be historic in…

When I started Tru Realty back in 2010, I was shocked by the quality of trained agents in the market.…

As someone who has been in the real estate industry for over 30 years, I admit, the acronyms and terminology…

Looking to hold onto your home after you move, but nervous about renting it out? Do you wish you can…

For many individual investors, graduating from single-family rentals to multi-family properties is the next step toward generating passive income and…

Year over year we are facing over 40% less inventory in the housing market than this time last year. To…

Being a buyer in today’s real estate market is a bit like competing in the Hunger Games. Sellers are receiving…

Tru Realty is excited to announce the launch of Tru Historical, the fifth division since the real estate company expanded…

As the Designated Broker of Tru Realty, I field quite a few questions from agents, varying from policy and compliance…

Wholesaling real estate has gone virtual and now is your time to expand. The global pandemic has changed the way…

Winter is here, which means it’s peak season for vacation rentals in Arizona. Visitors are especially drawn to the Phoenix…

  Wow, what a year it’s been … pandemics, social change, disputed elections, it just seemed to go on and…

Many people look forward to the holidays as a period when business slows down and more time is freed up…

  A real estate contract is an integral part of buying or selling a home. Its primary purpose is to…

  If you are in the market to purchase a luxury home, we know you have very specific wants and…

  Many successful real estate agents reach a point in their career where they feel limited by what they can…

  You may be wondering just how the pandemic has affected the commercial aspect of the real estate market in…

  I know it’s not necessary to go through a litany of reminders on just how this global pandemic has…

Arizona is known for having over 300 days of sunshine a year and great weather pretty much all year except…

  Under normal circumstances, you wouldn't let just anyone come into your house and look around. However, when you are…

  Now more than ever, it’s hard to keep up with the news and know exactly how the current pandemic…

  At Tru Realty, we are purposefully picky when it comes to choosing our partners. One of the more critical…

  If you are a current tenant in a commercial lease, you may be able to use some advice on…

At Tru Realty, we are proud of our hard earned reputation as a leading brokerage in the Valley. We have…

Are you or someone you know relocating to Arizona? If so, I want to be one of the first to…

It’s not uncommon to hear news reports of dire economic conditions that negatively affect the real estate market. Could the…

Research shows that at least 80% of consumers currently seek a more positive experience with their Realtor. I am absolutely…

As a home buyer, the excitement you feel after finally finding your dream home and having it under contract is…

A vacation rental is not just an investment, it can also be an escape. Some folks enter the vacation rental…

PropTech is changing the industry for real estate professionals. As an industry leading brokerage, Tru Realty is embracing it. It’s…

A career in real estate can be incredibly fulfilling and financially rewarding. The misnomer is that it’s easy. To be…

Pricing a luxury home for sale is much more complex and detailed than you might think. As with any home…

Business is booming! Commercial vacancies are lower in the Phoenix market than we’ve seen in recent years specifically for multi-family,…

One of the greatest things about a career in real estate is that we all find our way to this…

Inman Connect New York kicked off the conference season this past January! It’s an exciting time of year when real…

As a real estate agent - the level organization, attentiveness, and attention to detail you put forth can make or…

Tru Realty is ready to announce the launch of Tru Vacation Rentals. This exciting initiative will be led by Director…

Being the best real estate brokerage in Phoenix means you can’t rest on your laurels. At Tru Realty, we stay…

While leases can vary widely from one property to the next, there are several types of leases that are commonly…

As we wind down the year, I am nearly overwhelmed with so many different feelings. Maybe it’s the time of…

There are several things to consider when making the transition into selling luxury real estate. Being a luxury agent is…

To me, there’s never been a more exciting time to be a real estate agent. The landscape is as competitive…

Whether you’re just getting started in real estate or a Tru veteran in the industry, people and relationships are your…

Scenario 1: Imagine you are working with a buyer who has decided to write an offer on a listing that…

At Tru Realty, we strive to stand out in what is arguably the most crowded, most competitive industry in the…

Living in Metro Phoenix, announcements from companies establishing or expanding their operations here seem as constant as the Arizona sunshine.…

Brokers and bankers are more likely to approve a business loan if your business has a history of profits stemming…

“If you want to go fast, go alone. If you want to go far, go together.” -African Proverb. A common…

In order to keep up with this rapidly changing and competitive industry that is real estate, agents have adapted to…

In an effort to provide the very best service to our clients and to continually educate our agents to be…

One of the more inconvenient aspects of buying a new home—and offloading the old one—is lining up the move-in and…

It's important to understand property class and area class before diving into commercial real estate investing. Understanding how property class…

The real estate industry is competitive. There’s no question about it. Buyers are competing with offers, investors are trying to…

Recent data from the U.S. Census Bureau revealed that for the third year in a row, Maricopa County had the…

As a real estate agent, there is really no other brokerage that I’d rather be affiliated with than Tru Realty.…

Tenant representative brokers are exactly what the name entails. We represent the tenant and handle this aspect of commercial real…

With the possibility of a recession looming, the leadership team at Tru Realty is starting to look at what the…

As real estate agents, we understand that the number one goal for our investor clients is to generate a return…

With the media on high alert, it seems like the topic of diversity and inclusion in the workplace has been…

I fell in love with real estate over ten years ago. No, not from watching HGTV or because it’s in…

When you’ve been waiting at a stoplight at a busy intersection, perhaps you’ve noticed a handwritten sign tacked to a…

When I decided to focus my social media strategy a little over a year ago, I was able to build…

In real estate, it’s important that you don’t get yourself bogged down on just a couple buyers or sellers. It’s…

I’ve always maintained that new real estate agents need only a few important traits and a couple of important tools…

Tru Realty is excited to announce the launch of Tru Commercial, a division of Tru Realty that will be headed…

In previous posts, we discussed the importance of designing and presenting spaces that reflect the lifestyle of the home’s most…

As business owners, we are taught to constantly look ahead, be prepared, alter strategies and perfect our tactics. The end…

Paradise Valley is often considered the epicenter of luxury real estate in the Phoenix area.  This is due primarily to…

On Thanksgiving, we take time to reflect on the many things we are thankful for in our lives. There are…

Real estate agents both new and established are always looking for ways to attract more buyers, get more listings, and…

It’s unfortunate but often times real estate agents can end up not having the best “rep” with the consuming public.…

Have you ever dreamed of remodeling a classic brick bungalow built in the 1920’s? A Tudor? A Hacienda? You are…

Successful real estate professionals understand the wide array of skills needed to sustain and grow your business. I honestly can’t…

It’s hard to believe that it’s already August and this year will be wrapping up in four short months. Maybe…

In the Phoenix real estate market, open houses are a great way to get more buyers into your home, create…

As real estate agents, we essentially own and operate our own businesses. Yes, it’s advantageous for us to be affiliated…

When I’m out bumping around town keeping the designated broker world going around and properly distanced from the sun, I…

It's all very serendipitous! It took me a few years of not really knowing what I TRU-ly needed in a…

At Tru Realty we take a multi-faceted approach to our real estate agent training program. This allows us to impact…

A career in real estate can be challenging. It literally is a career that allows you to work as hard…

Real estate wholesaling is a business strategy similar to fix and flipping homes. However, there are some important differences between…

As a leading real estate brokerage in Arizona, Tru Realty has a responsibility to our clients and our realtors to…

As a somewhat typical woman from the Midwest, I'd like to say I'm a fairly open-minded person. I think it…

When getting ready to sell a home, there are several things you need to take into consideration. Here are the…

Tru Realty has put diversity at the forefront of our corporate structure. It certainly doesn’t hurt to start at the…

The lure of independence and freedom to work on my own drove me to the real estate industry. At the…

Training real estate agents to be industry differentiators is a key responsibility that I have for the Tru Realty brand.…

I didn't learn how to be on time, how to be honest, or the value of completing a task with…

For those of us in the real estate profession, I think we would all agree that our clients sometimes don’t…

The Tru Realty brand has staked an innovative position in the crowded and competitive industry that is the Phoenix real…

If you would have asked me a year ago how to use Facebook to perpetuate my personal real estate brand…

At Tru Realty, we work to develop each and every skill set a real estate agent needs to have in…

At Tru Realty, we take a comprehensive approach to the real estate sales process. Our real estate agent training not only addresses…

It was the great Ernest Hemingway who once said, “write drunk, edit sober.” Having just spent a week at Inman…

The Phoenix real estate market is most certainly a noisy one with almost every brokerage saying they use “advanced technology…

In order to be successful in real estate, you need a great deal of things. Brokerages provide some of those…

There is no doubt that starting a career in Phoenix real estate can be challenging. Here in Arizona, there seems…