Tru is a rapidly growing real estate team within the Keller Williams brand and one of the few led by a woman. We’re passionate about technology and training, and committed to having the most tech-centric, knowledgeable agents in the industry.
Why? Because you deserve it.
“To create a diverse and inclusive culture focused on training and education coupled with innovative technology to provide an exceptional level of service to the agents and the communities we serve.”
Sarah Richardson, Founder & CEO
Since 2011, Tru’s passion for excellence in education has sparked a new generation of agents from all walks of life and all across the country. Headquartered in Scottsdale, AZ, Tru has thoughtfully expanded its operations within the state of Arizona, as well as in California, Missouri, and Kansas.
Tru’s proprietary systems and technologies help agents spend less time on administrative tasks and more time building relationships and scaling their businesses. Our tech-centric philosophy attracts partners who help your deals close faster and safer than ever before.
Tru’s focus on education and innovation is founded on our ultimate goal of improving the transaction experience for consumers, agents, and everyone in between. That goal has has motivated a carefully considered and intentional nationwide expansion to share our vision of exceptional service with people across the country. We proudly serve the following states: Arizona, California, Kansas, and Missouri.
Leading with character, passion, and integrity attracts the right agents and builds lasting relationships for the long term. That same leadership vision has established our reputation for excellence in education.
All Tru agents have access to state-of-the-art training including hands-on experience, meeting with industry professionals, and discussions with mentors. When you choose Tru, you choose a better experience and a smarter agent.
Over the years, Sarah and Tru have won numerous awards. Most recently:
2021 Inc. 5000 List, 100 Fastest Growing Companies in Arizona (Growjo 2020)
Top 30 Most Successful Female Business Owners in Arizona
(Phoenix Business Journal 2020)
Top 20 Residential Brokers in the State of Arizona last 6 years in a row
(Phoenix Business Journal)
Top Designated Broker of the Year
(2019 from Arizona School of Business and Real Estate)
Tru Realty is the preeminent brokerage for new and seasoned agents alike who want to work for a real estate company with a proven track record of success AND build a thriving, resilient real estate business with the best resources and training in the business.
If this sounds like you, find out more about the benefits of working alongside Tru professionals.
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