Tru Realty is excited to announce the launch of Tru Commercial, a division of Tru Realty that will be headed by Director and Associate Broker GRI Heather Binder. Heather has been a successful real estate agent for over twenty years and brings the experience, knowledge, and energy that will most certainly make this a successful division under the Tru brand.
Heather’s first commercial transaction was in the early 2000’s. Back then, commercial real estate was a “boys club” that was resistant to embracing a young, upstart, female Realtor ready to take on the world. Her diligence and ability broke barriers. Heather served as a designated broker for a residential luxury firm and was tabbed as the managing broker of DPR Commercial where she managed over eleven hundred agents in four offices across the Valley. As success would have it, Heather worked hard to master multi-family, retail sales, and leasing deals. She also worked on the wholesale market as well.
Heather’s goal was to change the commercial paradigm while achieving success in a big way. Needless to say, she accomplished both.
A Tru leader
Heather enjoys building the types of relationships that attract investors who have confidence that they are doing business with someone who will steward their investments to unparalleled success while maintaining the ethics that forge a long-term, trusting relationship. Heather keeps high standards for how she operates and expects nothing less of her team.
Heather’s partnership with Sarah Richardson and Tru Realty was a natural progression in her career. “She’s one of the smartest brokers in the business…” states Heather, “her work, perspective, standards, and goals are in perfect alignment with mine.”
Tru Commercial has become a reality and Tru Realty couldn’t be more pleased to have Heather as it’s leader. Tru Commercial will continue to challenge the industry norms while embracing technology and the advancements they provide for our commercial clients. With a wide array of advanced tools like Costar, Loopnet, MLS, Prophy, and Block Chain coupled with Tru’s own network of wholesale buyers, Heather and her team have everything they need to succeed.
For more information on Tru Realty or Tru Commercial, contact Heather Binder at 480.327.6700 or Heather@TruCRE.com.
Heather Binder is an accomplished real estate professional with Tru Realty in her role as the Director of the Commerical Division. She is dedicated to providing her clients with an extraordinary real estate experience. Her expertise in working with clients made Heather a natural for her role as a certified instructor at the Arizona School of Real Estate and Business.