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Get Ahead In Real Estate By Embracing Technology

embracing technology to get ahead in real estate

Like everything else in our world, technology has had a significant impact on the real estate industry. Websites and apps allow today’s consumer access to much of the information that realtors historically provided. This new reality requires real estate professionals to refine their customer service habits.

Don’t make the mistake of ignoring technology or discounting the value it provides your customer. Embrace technology and if possible enhance the buyer/seller’s ability to search MLS listings, properly evaluate comps and take virtual tours of homes they may be interested in. Whereas it’s true that technology has taken responsibilities from us as realtors; it also provides us a new opportunity to teach our clients how to properly utilize technology to their advantage and to be mindful of the shortcomings so that we can still provide them with a great buying or selling experience.

Knowledge is a key component to providing great customer service (which leads to referrals and repeat business). There is no app to walk customers through the contract process so know that your ability and experience can have significant impact on the client. Deftly navigating the contract process is one way that you can differentiate the service you provide. This coupled with strong customer service skills will make you a successful real estate professional.

At Tru Realty, our agents are trained to provide you with the best customer service in the business. Additionally, they are provided the knowledge, resources, and mentorship necessary to make sure the contract process is smooth for both the buyer and the seller.

Want to learn more? Visit our website at or give me a call anytime at 480-327-6700.

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