I was reading an article recently that reminded me how tough it can be for new agents just out of real estate school. Phoenix real estate can be a challenging career both for newcomers and those agents that became successful in preceding era where the day to day was nothing like it is today. How does a real estate professional differentiate themselves in the digital age? What role does traditional outreach play (print, open houses, direct mail, etc.) when your competition is utilizing search sites, Facebook, email and other digital assets?
In today’s world of real estate, you must bring value to your clients. You need to market their property and your abilities in a way that maximizes their investment. At Tru Realty we use the investor mindset as a way of overperforming for each and everyone one of our clients. Buying or selling a house is an emotional experience and when you show value against this experience you will win with everyone.
What is value? There are a number of ways to generate value while the client moves through the various stages of buying or selling a home:
- Choosing the home
- Finding an agreeable price
- Navigating the contract
- Clarifying the real estate financing, appraisal and title process
- Managing client expectations during inspection process
- Directing the mindset of a client moving in or moving from a new home
This is clearly an overview which represents the key components of the real estate process. The investor’s mindset guides the process and provides clarity to the decisions that happen during an emotional process. This positions the real estate professional (new or seasoned) as a trusted adviser to the client.
Find out more about the insights we teach at Tru Realty and join me this Friday, February 3rd, at the Arizona School of Business Find It, Fix It, Flip It Seminar in Gilbert! Click the link to reserve your spot!
Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.