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Using The Internet to Help Sell a Home in Arizona

Using The Internet to Help Sell a Home in Arizona

If you are trying to sell a home in Arizona there are a few things that Tru Realty would like you to know. On any given day there are approximately 20,000 homes for sale in the Phoenix real estate market. Roughly 5,000 of these homes are sold each month by real estate brokerages like Tru Realty and real estate professionals like me, Sarah Richardson.

The selling process has pretty much been the same for decades and just lately some realtors are looking to use technology and the internet as an added advantage to getting your home greater interest. Here are a few that Tru Realty could do for you:

Create a Video Tour

Open houses are great for giving potential homebuyers a look at your place, but posting a video of your home online can bring in a few more interested candidates than the typical staging. Tru Realty has a video professional who will be able to adequately highlight your space so those who can’t visit in person (or want to avoid the summer heat!) will get a sense of its special features up close.

Give Your Home A Website

With so many people hitting the Internet first to search for homes, having your own personal landing page on which your home is featured can be a great way to drum up interest. Whether it exists at its own web address or on your real estate agent’s page, this kind of spotlight can get people in the door.

Utilize Email Marketing

Many real estate professionals are using email marketing to share tips and bolster their business. These emails can also be a great place to feature client homes. Instead of having to hand out flyers or rely on passive listings, having your home featured in an email blast will easily reach a broad range of potential homebuyers in the Phoenix area.

Yes, Tru Realty can do that!

Invest In Professional Photography

Lighting has a lot to do with the way your home will appear in an image, so hiring someone that can highlight its best features is key. While subpar photos on a website are not going to captivate anyone’s interest, some well-lit photos with a focus on unique details can work wonders.

Post Your Home On Social Media

With so many homebuyers flocking to the Internet to find their next home, it’s a great opportunity for real estate agents everywhere to harness its power and market online. If you’re preparing to list your home, contact Tru Realty for more information.

If you are trying to sell a home in Arizona and have a good home with strong price points, you’re already on the right path to selling your home successfully. However, there are still many things a real estate professional can do to help bring potential homebuyers to you. If you’re not working with one of our agents at Tru Realty, or if you want to… give us a call at (480) 327-6700. Let’s discuss your home and are looking for great ways to grab attention, here are a few that may garner added interest.

About the Author

Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.



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