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How Social Media Has Skewed the Broker-Agent Relationship

As technology and social media have become more ingrained in our lives, so has our ability to turn to them when we need to ask questions. Initially, we turned to Facebook and Twitter to ask simple questions to our friends:

“Where’s the best happy hour in town?”

“Who knows a good real estate agent?”

“Who wants to do something tonight?”

Over the years our level of comfort and trust have grown with social media and business professionals have begun to use it to their benefit. More specifically people in the business world are turning to Facebook groups in an attempt to get their business-related questions answered.

Social Media for Real Estate Agents

This is extremely prevalent in the world of real estate, where agents are turning to social media and Facebook groups to ask questions they would normally discuss with their broker. According to Erica Ramus, just because you’re asking questions in “real estate” social media groups doesn’t mean you are getting the correct answers.

She explains, that it’s fast and easy to turn to Facebook and ask other real estate agents for advice. Although, this does mean you’ll be getting the legally correct answer or even some help to steer you in the right direction. Some agents are just looking for validation or advice and are not as concerned with getting/providing the correct answer. At the end of the day, these are questions agents should be asking their broker. As the broker is the one who is responsible for the agent and not the other way around.

More and more agents are turning towards social media, instead of their broker, to ask their questions. Some agents simply can’t get a hold of their broker in a timely manner. In some cases, the broker is busy and is not always able to answer the agent’s questions. While other brokers flat out don’t make time for their agents or their questions. This is why at Tru Realty, we’ve developed a mentorship program to help our new agents not have to turn to social media for answers.

Tru Mentorship

Over the years, we realized that just because of you have your license it doesn’t mean you’re 100% ready to tackle the Arizona real estate market. Tru Realty’s mentorship program puts our new agents under the wing of our agency principal and designated broker, Sarah Richardson. We want to get you as much real life experience as possible. As an agent at Tru Realty, we’d never want you to feel like you can’t ask any question, no matter how big or small. With the Tru Realty team, you’ll gain access to some of the best technology the real estate market has to offer, such as:

  • A real-time communication platform with dedicated channels to communicate with other agents
  • Social media strategies that will help you show/list more homes
  • Platforms that help tailor messages specific to your clients

Want To Learn More About Our Mentorship Program?

Head over to our mentorship program page or please contact our founding principal, Sarah Richardson at 480 327 6700.

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About the Author

Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.


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