Many successful real estate agents reach a point in their career where they feel limited by what they can do. As a top-producing agent, has any of the following thoughts ever crossed your mind?
If I partner or bring on a buyer’s agents can I close many more sides in my business?
The process starts with expanding your capabilities to serve more listings by leveraging a transaction coordinator. Then add a few buyers agents, a listing agent, until eventually, you’ve grown your very own super team. Top-producing agents realize quickly that by building their own team they can achieve much more in a shorter amount of time, which allows them to provide better service to even more clients.
It’s important to note that this doesn’t happen overnight, and the work can be overwhelming without a strong brokerage on your side that supports your growth.
What To Consider Before Building Your Own Team
How compatible are your systems? Can others readily adapt to how I do business? What’s the hiring process look like? How can I be sure to properly execute a training regimen? What role will I have as a leader? What will agent expectations look like? What will retention look like? What separates my team from other teams? What will the team culture look like?
Are you overwhelmed yet? Of course, there is a lot to consider. Not many leaders of real estate teams start with a full understanding of all of these factors. Oftentimes, teams are founded as a knee jerk reaction to having too many leads to work with. Whereas that is a great problem to have, it does create issues in regards to how properly build a well-functioning team.
Tru Realty Is The Best Resource For Top-Producing Agents
Growing a team is like growing a mini brokerage. It takes structure, devotion, and leadership skills that are not always common within an individual realtor’s entrepreneurial mindset. I should know … it took me years to figure this out!
A team’s success will depend on the team leader’s ability to put in place marketing systems, lead generation practices, tracking systems, success measuring, and consistency in how the team operates.
The real estate team also needs to focus on having their own identity while still operating within the shell of a Brokerage. This can be tricky. Teams need their own brand, which per the department of real estate, must be co-branded with the brokerage. Team leaders must be sure to feed their agents leads, which of course is less favorable to an independent agent who can hustle on their own.
Additionally, while the team leader is still producing they are forced to train and run meetings and handle operations. This becomes a whole new full-time job for a realtor who is already working hard to service their clients.
Ready To Take Your Real Estate Business To The Next Level?
At Tru Realty, we are an excellent resource for top-producing agents who are looking to start their own team. As your brokerage, we’ll put together a business plan as well as a customized strategy for your new real estate team. We’ll help you with branding, systems, and other tools that help your team to be successful.
Plus, we have agreements in place to retain and keep your team happy while using the brokerage as a backbone for your success. If you are interested in starting a team and need some assistance getting started, call me! I’d love to meet with you.
About the Author
Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.