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Divisions Of Tru Realty - An Arizona Real Estate Company

A Tru Answer for Every Real Estate Need

At Tru Realty, we are proud of our hard earned reputation as a leading brokerage in the Valley. We have a culture centered on helping our clients with a commitment to excellence and collaboration with other agents, mortgage brokers, and title companies. Tru has a team dedicated to making sure each and every client has an extraordinary real estate experience. Their dreams are our goals.

In order to make sure that each one of our clients gets a highly specialized real estate professional working on their behalf, we have divided the company into several divisions. One roof, one brand and multiple specialties help us to accomplish our core philosophy of client satisfaction above all else. Having experts working in specialized divisions creates more opportunities for our clients and ultimately, better results.

A Different Kind of Real Estate Company

Here’s a brief overview of the divisions we have at Tru Realty. If you have an interest in learning more about any of these departments, I encourage you to reach out to me for more information.

Tru Luxury

Affluent buyers and sellers are especially keen on having someone who specializes in high-end real estate handling their home purchase or sale. Luxury experience is advantageous to some of the nuances of showing or negotiating the price of a home that most of us could not afford. Our luxury division eliminates any concerns for our clients seeking a ‘higher end’ experience as well as some of the other demands unique to this type of property investment.

Tru Commercial

Our commercial team has significant experience in handling a wide array of properties from multifamily, to retail and office space. Market conditions for commercial real estate in Arizona can vary significantly and change more rapidly than residential markets. Having a highly specialized and experienced real estate team working in this category ensures that Tru Realty remains the best choice for clients and investors seeking to buy, sell, or lease commercial property.

Tru Wholesale

This division is thriving and looks to have even more upside in the future. Currently, we are purchasing 20-60 homes per month and selling them off to investors and other buyers. We open this inventory up to our agents for what can be a great money-saving opportunity for our clients.

Tru Vacation Rentals

This is our newest division that allows our clients to realize their dream of having a second home in a highly desirable location. Oftentimes, these investments require property management assistance that helps our clients to keep these properties occupied in order to maximize the value they bring to an owner. Our agents are not only adept at finding great properties, but they are also experts on helping their clients with platforms like Airbnb, HomeAway, and VRBO.

Looking for a change?

If you are a real estate agent seeking to maximize your career by learning a specialized skill set beyond residential sales, Tru Realty might be just what you are looking for in a brokerage. We offer our agents opportunities that other brokerages just don’t have. Interested? Send me an email at or give me a call at 480.327.6700.

About the Author

Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.


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