It was the great Ernest Hemingway who once said, “write drunk, edit sober.” Having just spent a week at Inman Connect San Francisco 2017, I can tell you that I’m more in line with “write exhausted, edit rested.”
Inman Connect was a fantastic conference. It’s always beneficial to spend time with so many talented real estate professionals. I had the great honor of presenting to my peers on how Tru Realty uses technology to our competitive advantage.
Being a speaker put me on the hit list for social interaction. When I wasn’t up on stage, I was mixing it up with real estate professionals from all over the country who were anxious to share their technological endeavors and seeking more information on all of the things we do at Tru Realty.
In my opinion, both the timing of the conference and the location made advanced technologies in real estate the hot topic for conversation. The locals look a lot like the cast of Silicon Valley and whereas they are nice, they aren’t quite as funny. Seems technology is serious business and being from Arizona and as advanced as we are was quite a surprise to the Richard Hendricks and Erlich Bachmans in attendance.
I certainly don’t mean to be coy, nor do I want to disappoint my new friends, but utilizing technology to become a brokerage in our market was not super difficult. It starts by having the right mindset while staying true to the core principles of superior customer service, superior broker/agent support and creating partnerships with companies that share this vision. These values have served as the foundation for achieving our leading position in the Phoenix real estate market.
As we continue to look for ways to be innovative and improve what has historically been a relatively antiquated process, it becomes imperative that our platforms remain user-friendly for our agents. We have had great fortune in finding great partners who understand this critical element to being an industry leader. Technologies that complicate the selling or buying process represent a step back, not a step forward.
I leave Inman and the great city of San Francisco with a great deal of pride in what we’ve accomplished at Tru Realty. That being said, they don’t call it the “cutting edge” for nothing. We will need to remain diligent to retain our position as an industry-leading real estate brokerage, especially in the highly competitive Phoenix real estate market. There is no doubt that technology is going to continue to impact the real estate industry in a big way.
At Tru Realty, we will be at the forefront of those changes.
Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.