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Are Uber-like Brokers Worth Working For?

Uber has been in the headlines lately for all the wrong reasons.

In case you’ve been selling caves instead of houses, the transportation game-changer has been having some very serious issues with sexual harassment and a less than awesome company culture. It cost the CEO his job and it’s had a negative effect on their employees and their contractors.

That’s some heavy stuff…

So how does this relate to real estate, the Phoenix market and more specifically, Tru Realty? If you check the brokerage landscape you see a lot of similarities at the top. That’s not a bad thing per se, but it does set the table for a corporate culture that can be less than accepting of others. As one of the few female leaders of a real estate brokerage in this market I can attest to Tru’s commitment to providing a welcoming culture with opportunities for growth for EVERYONE – regardless of race, gender or orientation.

Just like our country, Tru Realty finds strength in diversity. Our rapid growth will not deter us from seeking opinions from each and every member of the Tru Realty family. These opinions fuel the new ideas that make us an industry-leading brokerage. They help us grow, they make us better leaders and most importantly, they improve our client experiences. We will also continue to look internally first as we fill additional leadership positions created by our expansive growth. This is the type of culture that will continue to allow us to recruit the very best real estate professionals in the Valley.

Bottom line is we don’t want our rapid growth to impede our goal of sustaining a great company culture. Somewhere, somehow the leadership at Uber became more concerned about profits than people.

I can assure you that Tru Realty will never make that mistake

…especially with this woman at the helm.

About the Author

Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.


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