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A Better World = A Better Brokerage

At Tru Realty, we are constantly looking at ways to use technology to better serve our clients. As our industry continues to experience a significant and historical change, we feel that staying ahead of technological trends helps us serve our customers better and differentiate our brokerage in the Phoenix real estate market.

Tru Realty is a part of the 20% of U.S. businesses who are currently paperless. To our knowledge we are the only real estate brokerage in Arizona to be paperless. In 2013, Tru Realty was audited by Arizona Department of Real Estate and was placed on the honor roll for superior status in part due to our paperless efforts.

Going paperless meant saying goodbye to clunky file cabinets and saying hello to a cloud based storage solutions that keep your records in a safe, secure and timeless environment. A recent study by the Environmental Protection Agency shows that the U.S. uses approximately 68 million trees each year to produce paper products and that a whopping 45% of printed paper ends up in the garbage producing almost 16 million tons of solid waste.

Our biggest challenge in interacting with the real estate industry in Arizona has been the heavy reliance on paper transactions. Until the rest of the world catches up, we won’t be able to completely eliminate paper waste but we are taking huge steps on having very minimal physical paper in our day to day operations.

To us, going paperless not only helps to conserve our environment but it’s also a great benefit to our agents and more importantly, our clients. Being paperless enhances our ability to share documents, makes document storage more secure and will make document search easier. This also means that they’ll be a few more trees around for us to share with generations to come.

At Tru Realty we feel that if we do what we can to fix the world’s needs … solving yours should be easy. Give our broker principal Sarah Richardson a call anytime to discuss your real estate needs at (480) 327-6700.

About the Author

Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.


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