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The Benefits of Playing Fair in Real Estate

Some may think of real estate as a fast-paced, cutthroat business where only those with enormous egos and a blatant disregard for others succeed in winning a deal over a more passive agent.

Nothing could be further from the truth.

As agents, we most certainly have a fiduciary responsibility to our client. Our clients’ goals are preeminent. They dictate the actions we take on every transaction whether we are buying or selling.

That doesn’t mean that we take an aggressive approach to other real estate agents or brokerages. We understand that creating a positive relationship with other agents and Phoenix real estate companies ultimately benefits our clients. This can be especially true when you have a market with limited inventory. Because we are cooperatively and friendly with others we can get information on listings before they hit the market. This is a tremendous help to our buying clients who are making their purchase in challenging conditions.

Selling Homes Faster

This works both ways and aids our ability to sell homes faster. Once we have a signed listing agreement we can utilize our network to generate awareness and momentum for the sale of the property. Depending on the needs of our client we can sometimes make a sale much quicker through our relationships with other Phoenix real estate companies and agents. Like other professions, real estate agents have reputations. Those that can bring the right buyer to the table are valuable for agents who are seeking the right offer from a qualified buyer who won’t fall out somewhere along the lending process.

Easier Negotiations

These cooperative relationships have other benefits beyond getting early access to pre-MLS inventory and shorter listing times. When you have a solid working relationship with a fellow agent you are able to circumvent some of the angst that accompanies real estate negotiations.  The closing process is almost always a smoother one and any areas of contention can be negotiated or agreed upon without creating animosity between the seller and the buyer.

More Referrals/Leads

Perhaps oddly, but true nonetheless…having great relationships with fellow real estate agents can lead to referrals when said agent prefers to remain in a specific part of the Phoenix metro area or perhaps, is in need of an extended amount of time off for personal or family reasons. There are also times when a client does not want dual agency/representation. This creates an opportunity to acquire or provide a lead to a trusted peer.

The Phoenix real estate market is a hot one. It’s most certainly over-crowded, competitive, and challenged by a number of factors. Working well with others only makes it better for everyone involved…especially the client.


About the Author

Asher Cohen is a licensed Realtor and Director of Sales at Tru Realty. He specializes in residential real estate in the greater Phoenix area. Asher and his team are committed to professional, reliable, and knowledgeable service to all of their clients—from first time home buyers to seasoned investors. He’s experienced in all facets of the market and takes great pride in listening to his clients’ needs to provide the best possible service.

More about Asher >

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