A career in real estate can be challenging.
It literally is a career that allows you to work as hard and as long as the 24 hour day allows.
I’m a certain that there are other careers like this but not many where you as the real estate agent “own” your business and ultimately, your success. As the designated broker at a growing, leading, and forward-thinking Phoenix real estate brokerage, I find the demands on my time to be daunting. I must work through each day with a tremendous amount of discipline in order to excel in business and maintain a proper work-life balance.
At Tru Realty, we train our agents in time management techniques that maximize their ability to serve our valued clients. An effective day as a Tru Realty agent means you’ve interacted with your pipeline of leads, current Phoenix homes for sale, and your buyers that are seeking a new home. Our real estate training program understands the importance of work-life balance as well. Talented agents do not work at a frantic pace, do not need to work 20 hours a day, and do not compromise their quality of life. The stated goal of our time management training is to make sure you excel at your life and your job as a real estate professional.
Here are just a few tips that I use to keep my very busy professional life in balance with my very wonderful and blessed personal one.
Review Your Goals
I spend time each week reviewing my goals. This keeps me on course to achieve those things that I have identified as important. It also prevents me from spending time on tasks that detract from the goals I have set for myself. This simple task keeps me on point for both long- and short-term goals while eliminating the propensity to engage in any activity that is a potential time-waster. Reviewing your stated goals will give you the roadmap you need for a productive day.
I don’t mind sharing that three of my most important goals are named Chris, Vaughn, and Vivi. That will never change.
Make A Daily Task List
Every day comes with a task list. A daily task list allows me to assign priority to everything that I have to do that day. It also allows the flexibility I need to be able to assist each and every one of our agents when the need unexpectedly arises. Seeing a transaction through or providing guidance to an agent in need is ALWAYS a priority at Tru Realty.
Limit Your Time On Social Media
I also limit my time on social media so that I can execute what I need to get done to perpetuate this brand that I am so very proud of and move on with my day. There are most certainly plenty of distractions on social media related to our industry that can take time away from my priorities. I do allot time to research new technologies, keep apprised of current market conditions, and industry trends. I have to do that and candidly, so do all of us.
The Importance of Work-Life Balance
I can’t emphasize enough the importance of achieving business excellence through work-life balance. There are most certainly times when the demands of being excellent may infringe on things like spending quality time with loved ones, getting enough sleep, and eating right. With the proper attitude and real estate agent training, these disruptions can be few and most importantly, far between.
Real estate is a rewarding and potentially lucrative career. Making the important things a priority is the key to success. I always have time to take your call if you want to learn more about Tru Realty and just what we do to serve both our lives and our clients.
Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.