In the Phoenix real estate market, open houses are a great way to get more buyers into your home, create a buzz and sell the home faster!
But what do you do when it’s 110 degrees outside and you want to have a great summer open house? Some realtors forego a summer open house and just put the listing on the MLS. At Tru Realty, we don’t ascribe to that strategy. After all, summer is a time when lots of people are looking to move so as to not disrupt their children’s school schedule.
There are several things that I do to boost a summer open house. I want to make sure I get buyers in the door, get their feedback, and ultimately get the house sold!
Proper Prep for a Summer Open House
When you are selling a home, preparation is key. This is especially important when you are selling a home during the hot summer. I work with my sellers to help them get their home ready not just for listing, but for the open house itself. We talk about any valuables that might need to be removed, make arrangements for any four-legged friends, and create a clean, cool, and inviting living space. We also discuss any specific features that can be pointed out to make a positive impression on potential buyers.
Three to five days before the open house, I start advertising beyond the MLS. I use a combination of door knocking, door hangers, flyers, signage, and social media advertising to build awareness in the buying community.
The Day of the Open House
On the day of the open house, signage is key. It’s important to find the highest traffic entrance points. I’ll typically put out 15 signs to grab the attention of any potential home buyers and direct them to the home.
The key to creating a successful open house in the summer is to make sure that the home is properly cooled with both AC and fans. With the owner’s permission, I also like to turn the thermostat a few degrees cooler than normal in anticipation of people coming in and out. I also like to make sure the pool filter is on and an aerator, fountain, or waterfall is running if there happens to be one. Inside the cool house, there’s music playing in the background and ice-cold refreshments in the kitchen. I like to be waiting at the door with a lender by my side to answer any finance questions and to help our guests if things get busy.
When buyers walk in, I like to greet them at the door and introduce myself, offer cold water, and a tour of the home. As we walk through the home together, I point out key features of the home and neighborhood, answering any questions and establishing a friendly conversation. It’s toward the end of the tour that I ask for a bit of feedback for the owners, and on the reverse of the feedback form, they can add their contact information, so I can send them more info about the home.
After The Open House
The day after the open house, I review each potential buyer’s comments & questions to plan my follow up strategy. The first follow up typically includes texting a short video showing the home, and a personal thank you. The next few days, I mail thank you cards (yes, the old-fashioned kind) and call or email with any information requested. The follow up strategy is customized to each home buyer in order to continue the personal and friendly experience they felt when walking in the door.
This past year, I was able to sell multiple listings from the open house traffic. A cool, comfortable, and friendly atmosphere helps show your home in the best light. At Tru Realty, this is how we turn summer open houses into offers!
If you are looking for a realtor that goes above and beyond to sell your home regardless of the season, I’d love to help. I believe in empowering buyers and sellers to feel confident throughout the real estate process. Feel free to give me a call to discuss this and other strategies I have to make your real estate experience an extraordinary one … it all starts with a conversation!
Odessa Keilman is a long-time Phoenix resident, with 20+ years of experience in contract writing, pricing negotiations, budgeting, and project planning. She has 8 years of experience in the Vacation Rental Industry and holds an MBA from Arizona State University’s WP Carey School of Business.