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Productivity Tips For Real Estate Agents

Make Focus Your Foundation

In real estate, it’s important that you don’t get yourself bogged down on just a couple buyers or sellers. It’s especially important for new agents. They tend to get locked down on their first clients and put off critical list building activities that are vital to their continued success. My experience tells me that it’s very commonplace for inexperienced real estate agents with their first listing to forego prospecting.

A new Realtor is typically excited to get started. They put great energy in ramping up their contacts, setting up meetings, and making phone calls. If they ascribe to my time blocking method (link back to blog here) and keep to it, they will ultimately find the success they seek.

I call this focus.

It’s the act of being balanced in your efforts to be sure that you are doing all the tasks that ultimately grow your business. Successful, experienced real estate agents execute a blend of marketing, client service, prospecting, and accelerated learning. I feel that your focus can be fed by starting your day out with meditation, a brisk workout, light reading or perhaps a podcast. What you do should be the foundation for your business activities that day. These activities help you to focus and generate momentum for what you are looking to accomplish as a real estate professional.

An experienced agent with focus can readily handle a healthy group of listing by staying properly organized while delegating certain tasks as appropriate. Their job is to make sure that everything is coming together on time and correctly. The time blocking method is as appropriate to them as it is to a newer agent with the important caveat that they also continue to learn and that they never abandon the building of their daily foundation. Whereas an experienced agent may have more listings and therefore more demands on their time, they still must be filling their pipeline with future clients.

At Tru Realty, we reinforce these mindsets to our new and seasoned agents alike. Our weekly team meeting provides guidance and encouragement to our agents to stay focused regardless of the status of your current business cycle. At Tru Realty, our goal is your success!

If you want to learn more or you need help with your focus, give me a call at 480.327.6700 or email me at

“Where focus goes, energy flows” … Tony Robbins.

About the Author

Asher Cohen is a licensed Realtor and Director of Sales at Tru Realty. He specializes in residential real estate in the greater Phoenix area. Asher and his team are committed to professional, reliable, and knowledgeable service to all of their clients—from first time home buyers to seasoned investors. He’s experienced in all facets of the market and takes great pride in listening to his clients’ needs to provide the best possible service.

More about Asher >

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