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Our Number One Trait For Real Estate Agents

Our #1 Trait For Real Estate Agents

When I’m out bumping around town keeping the designated broker world going around and properly distanced from the sun, I sometimes get asked just what I’m looking for in a Phoenix real estate agent.

I don’t even have to give the obligatory pause for consideration on this question. The answer is one that has been the bedrock of our Phoenix real estate brokerage and one that makes Tru Realty stand out in what is a very crowded field.

First and absolutely foremost, we look for real estate agents who have a real passion for this industry. Remember that part about real estate being crowded?

Well, it’s competitive too. Passion is a fundamental driver of excellence. If you have that passion you will inherently have an appetite to learn, the tenacity to excel, and the patience to understand the process.

At Tru Realty, we want people who are passionate about real estate.

Secondly, we look for real estate agents who have the innate ability to understand the many needs, desires, and goals that a client is seeking for their particular real estate transaction. This takes an agent who can empathize with their client as they steward them through a relatively complex and unfamiliar process.

We want every real estate experience that we are involved in to be extraordinary. A gifted agent knows how to make that happen.

A happy client means more referrals, more business, and more success. It also directly impacts the culture of our Phoenix real estate brokerage. We have a reputation for being a very client-centric brokerage and that starts with agents who understand that they have a responsibility to consistently deliver beyond their client’s expectations.

At Tru Realty, we want passionate real estate professionals who know how to provide their clients with extraordinary customer service.

Lastly, we want agents who are active in the real estate community. At Tru Realty, we put an emphasis on being collaborative with fellow Phoenix realtors. Working well with others even in a highly competitive industry is a business necessity and another differentiator for our brokerage. Whereas there might not be an abundance of inventory, there most certainly is enough business for everyone. Working with other Phoenix realtors helps us to exceed both our buyer’s and seller’s needs. Finding agents who understand the value of working collaboratively helps us to accomplish more for our clients, more for our team, and more for our brand.

Nothing makes me happier than seeing our team at Tru Realty supporting other agents on social media. I love seeing people in our industry providing encouragement and congratulatory posts on a big sale or a new listing. These are the type of real estate agents that I seek for our brokerage.

At Tru Realty, we want passion, professionalism, and people who care for others.

I don’t mind sharing with you that my vision goes beyond Tru Realty. That perhaps if we can attract and retain more of the extraordinary people that we currently have that we’ll be able to positively influence the industry as a whole.

I love what I do and I love who I do it with. If you feel the same way, we should talk.

About the Author

Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.


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