In the business of Phoenix real estate, it is imperative that you possess a positive mindset. I say this knowing that these attributes would serve you well in all aspects of your life. The reason it’s especially critical for real estate professionals is you are often dealing with two sides of a transaction that can be driven by emotion. As the steward of a client’s decision, you can make certain that the right decision is made when it comes to a purchasing or selling a home. This creates value in the client-agent relationship. It also helps to solidify your reputation that feeds the all-important referral aspect of our business.
At Tru Realty, we emphasize the skill sets that allow you to buffer the relationship between the buyer and the seller. As life-changing decisions are made, having someone there to make sure that all aspects of the transaction go smoothly is utterly invaluable. A well-trained real estate agent in Phoenix can make certain that any distractions are properly received, analyzed and acted upon when necessary. The goal is to provide the client with a well-executed real estate transaction that makes sense for their short-term or long-term life goals.
Developing and maintaining a positive mindset helps to shape expectations of the pending process. It becomes contagious to everyone involved whether they are clients, mortgage lenders, escrow officers, and even the supporting structure of our peer agent network at Tru Realty. I advise new and veteran real estate agents to create a vision board. This keeps you on path to the things you are striving to accomplish for every client. A vision board can help to readily identify solutions when problems arise. It is intended to drive positivity and focus. It can also aid your ability to stay organized.
My top three reasons for having a positive mindset:
- Creates the foundation for a better relationship with your client
- Keeps difficult transactions alive
- Attracts more referral business
Some other ways that we infuse a positive mindset at Tru Realty is by sharing podcasts, videos, inspirational quotes, valuable infographics and weekly motivational topics that reinforce our coaching sessions. We also teach you the value of work/life balance and tactics for unplugging. We recognize that a career in real estate can break the boundaries that some jobs have. Learning to maintain your positive mindset and disengage from your work is highly constructive.
I will leave you with one of my favorite quotes. “Your smile is your logo, your personality is your business card, and how you leave others feeling after having an experience with you becomes your trademark.”
Asher Cohen is a licensed Realtor and Director of Sales at Tru Realty. He specializes in residential real estate in the greater Phoenix area. Asher and his team are committed to professional, reliable, and knowledgeable service to all of their clients—from first time home buyers to seasoned investors. He’s experienced in all facets of the market and takes great pride in listening to his clients’ needs to provide the best possible service.