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Real Estate Values For 2020

Tru Vision in 2020

As we wind down the year, I am nearly overwhelmed with so many different feelings. Maybe it’s the time of year or perhaps it’s due to our outstanding team of real estate professionals and our equally incredible clients, but I’m flush with gratitude where I sit today. It reminds me of a heartfelt quote by Maya Angelou…

“This a wonderful day. I’ve never seen this one before.”

Performance wise, 2019 was a great year for us at Tru Realty. We experienced a significant amount of growth, positive change, and business refinement. We were able to boldly step out of our comfort zones and commit ourselves to the pursuit of building a real estate company that would exceed the needs of our clients and our agents alike. Our market share is growing, our deal flow is increasing, and the talented agents of Tru Realty are providing an amazing experience to our customers.

I am TRUly grateful for being able to see our goals and visions come to reality. Our goals at Tru Realty have changed over time. These past few months have been especially impactful on our culture. I’d love to share some of the characteristics of a TRU real estate professional, whether that be a Realtor, a member of our support staff, or our broker agent.

  1. We Innovate

    Tru Agents know we are a forward-thinking brokerage that has created a refined process that is a huge asset to both our clients and our agents.

  2. We Help

    Tru Realty agents are special. We come from the school of thought that working with others is good business.

  3. We LOVE Tech

    Tru Realty provides the most advanced tools of our trade to ensure your ability to compete and excel in a changing industry.

  4. We Are Customer Focused

    From the top down, we understand that servicing the client is paramount. Everything we teach focuses on the customer experience.

  5. We Embrace Diversity

    Inclusion and diversity is our strength. Our agents work hard to create relationships with ALL customers and do good business.

  6. We Are Passionate

    We love this industry and believe there is nothing better than putting our clients first and representing our brand with integrity.

  7. We Are Accountable

    We do what we say we are going to do. That’s not always as easy as it sounds but working towards taking responsibility is the best way to understand how to be better all around.

  8. We Think LONG TERM

    The work we put in today will not come to fruition for months. This business takes commitment in order to grow and build.

If you think you are ready for a change and have what it takes to join Tru Realty, I would love to meet you! Contact me at

On behalf of all of us at Tru Realty, we wish you all a blessed holiday season and the greatest for 2020! On to a new decade…

About the Author

Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.


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