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The Tools Needed To Succeed In Phoenix Real Estate

Leading a group of aspiring realtors is a rewarding yet difficult task.

Many new realtors are coming out of real estate school bright eyed and bushy tailed. They are excited to take on a new career in the highly competitive field of Phoenix real estate.  All too quickly they’ll realize the sobering reality that there is a huge learning curve and becoming successful may take longer than expected.  Many new realtors don’t give their careers a chance when they cut short the time or hours needed to build their business. When their goals aren’t hit, they’ll eventually burn out.

At Tru Realty, we always say that you need at least two things in order to be a successful agent:

  1. You need to invest in and use CRM.
  2. You need to have a real estate coach.

When you join the team at Tru Realty you get both of these very advantageous assets. Our 1-on-1 real estate coaching and mentoring program lasts three weeks and gives you the insight you need to achieve success. After you complete your training, you work directly with one of the valley’s top real estate professionals in Asher Cohen.  Asher is an excellent accountability partner. He will help you to achieve your goals by teaching you the intricacies of Phoenix real estate and hold you accountable for the effort you need to achieve success.

Tru Realty agents are offered use of our CRM tools and practices. We use this valuable asset to stay top of mind with our valuable clients and to generate additional leads.  Our CRM technology is the very best in the industry. Our agents are fully equipped to take on the challenges of a new career in Phoenix real estate.  They readily overcome the learning curve and achieve more in less time than agents that work for our competition. We’re proud of the fact that our average new agent has their first deal in escrow within just 60 days of completing our training program.

About the Author

Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.


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