It’s unfortunate but often times real estate agents can end up not having the best “rep” with the consuming public. We are painfully aware of this reality in our industry and, even though we aren’t one of them, we recognize the challenge they create for all of us in the real estate industry.
At Tru Realty, we view the issue as less of a challenge and more of an opportunity for our brokerage. As technology continues to impact our industry, we stay committed to utilizing its advantages while staying Tru to our core principles of extraordinary customer service. It’s not an option. It’s an absolute necessity for us as a brokerage. It serves as a critical point of differentiation for us in a crowded and competitive marketplace.
How we succeed at Tru Realty
It’s simple really, our how starts with our WHY.
At Tru Realty, we train our agents to always communicate their WHY when meeting with clients.
WHY you became a real estate.
WHY you are qualified.
WHY you have their best interest at heart.
This is not accomplished by talking about yourself. It’s accomplished by your follow up, your attention to detail, your industry knowledge, and your ability to navigate the sales process. Keep a positive attitude, be confident with just the right amount of humility to be approachable and pleasant. Honesty and clear communication are key. Mind your posture, your eye contact and your word choice. These “minor” details will set you apart from others and help to characterize you as excellent as opposed to good or just OK.
That’s your WHY!
Go All-In On Yourself
At Tru Realty, real estate is a full-time profession. We want our agents fully invested into achieving success for our clients. Age, gender and other “uncontrollable” attributes help to make you unique and shape the customer experience by being your signature you. We feel that every “type” of agent comes with its own set of built-in advantages. Just be sure to put them on the forefront and never, ever compromise on who you are or what you represent. There is no greater achievement beyond connecting with a client on a personal level. Being yourself is the key to making that happen.
There’s much more that goes into being a successful real estate agent. These are simply the basics that we follow at Tru Realty. As a brokerage, we know our WHY and want to remind all agents that knowing their WHY will serve them well in every interaction you have. Our industry is a competitive one. Our ability to differentiate is fueled by the subtleties of our character.
Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.