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Phoenix Real Estate Trends

Things Are Heating Up At Tru Realty

As a real estate agent, there is really no other brokerage that I’d rather be affiliated with than Tru Realty. Forward thinking, tech-savvy, and customer focused real estate make this the perfect home for me as an agent. I am especially grateful for the mentorship and direction that we are provided so that we can not only serve our clients better but also grow our business on both the buyer and seller side.

Like any business, real estate is subject to industry trends. Arizona is really no different from other markets in that more homes are bought and sold during the spring and summer months. As a real estate professional, this can create challenges associated with doing our job as temperatures get less than comfortable.

Keeping customers cool as they either visit or execute an open house requires some additional steps that I, as a real estate agent in Arizona, find to be both favorable and necessary. Lots of ice-cold water, cool spaces to speak and park are all a good start. In an effort to tell a better story, I also like to promote the home on social media by way of video being sure to include not only the features inherent in the home but also the attributes of the surrounding areas. This helps to sell the home faster on the seller side and for my buyer’s it allows them to revisit the home as they see additional listings.

Phoenix is a hot market, literally and figuratively. To get the most of your real estate experience you need the right agent working for the right brokerage. At Tru Realty, you get the very best of both, every time.

If you are a skilled agent looking for a better brokerage, the answer is Tru. We provide our clients with extraordinary real estate experiences by virtue of great mentorship, processes, and technology. If you’re interested in learning more, please visit our website at

About the Author

Matthew Cerchiai is a real estate professional who believes communication is key! It’s his job to assist you in making the process of buying or selling real estate as stress free as possible. If you would like to get in touch with Matt, email


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