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Tips For Real Estate Agents - Relationship Building

The Mindset of a Top-Producing Agent

Whether you’re just getting started in real estate or a Tru veteran in the industry, people and relationships are your number one priority. Your ability to provide value through knowledge and caring will build trust that sets you apart from other agents.

Not only that, it will set you apart from the other involved parties your client will encounter during the buying and selling process. These are the employees who work at places like title companies, mortgage lenders, etc. You want to be the person connecting individuals and building relationships with everyone around you during the process. This ultimately will make the client’s life easier and makes you the “go-to” for all things needed for a great real estate experience.

Here are three best practices for real estate agents
that want to elevate their status with their clientele.

1.) As the agent, you are the leader, the quarterback so to speak. You are there to put together a plan based on their needs and unique circumstances. This requires an in-depth pre-planning meeting that’s best done with a face to face, sit down meeting. You should come away from that with a clear understanding of your client’s current status, specific factors affecting their transaction and desired goals.

2.) Take the time to educate your client on the process. Having a working understanding of a process will alleviate stress. Be careful not to use too much industry jargon or speak above their level of understanding. This is especially important with first-time homebuyers. Remember, your building a relationship so make them feel at ease by giving them insight and a sense of understanding.

3.) Be sure to set the right expectations. As an expert, it is your responsibility to inform the client of current market conditions. This will properly set their expectations from the very beginning of the process. You most certainly should be granular in your communication down to the neighborhood, street, and house that is being sold or purchased. It’s important to do your homework and even more important to make sure your client feels confident that they are working with a top-notch real estate expert.

If you engage these best practices you will most certainly create lasting relationships with your clients. This will result in you getting referrals and repeat business from the clients you work with.

It’s probably best that you don’t get overly fixated on business cards, websites, postcards and such when you are just starting out. That’s not to say that you shouldn’t be on solid ground with those things but just know your interactions are far more powerful than your collateral assets.

Want to learn more about how you can up your game?

Looking to become more than just a part time real estate agent that makes just enough to pay the bills? At Tru Realty, our one-of-a-kind mentorship program has a 100% success rate for those agents that embrace our philosophy. If you are interested in joining the team at Tru Realty and elevating your knowledge and ability so you can be a top-producing agent, send me an email to or give me a call at 480.327.6700.

About the Author

Asher Cohen is a licensed Realtor and Director of Sales at Tru Realty. He specializes in residential real estate in the greater Phoenix area. Asher and his team are committed to professional, reliable, and knowledgeable service to all of their clients—from first time home buyers to seasoned investors. He’s experienced in all facets of the market and takes great pride in listening to his clients’ needs to provide the best possible service.

More about Asher >

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