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Phoenix Real Estate Agents

What We Look For In A Tru Agent

A career in real estate can be incredibly fulfilling and financially rewarding. The misnomer is that it’s easy. To be successful you need to have grit, tenacity, and a solid backbone. Many people simply cannot handle the word “no” or responses like “not right now” or “my uncle’s sister’s best friend is a realtor and I’m going to work with them.” In order to be successful you need to maintain focus and composure because you will hear those types of responses throughout the entirety of your career.

Not unlike a lot of lucrative jobs, a career in real estate requires discipline. It’s also beneficial for you to embrace entrepreneurship. Hunting for business, marketing yourself, tracking leads in a CRM, providing high touch customer service are all tasks that you have a choice in how well and how often you execute. This leads to a wide variance in agent ability and success as many will choose to do these important steps with varying degrees of commitment.

Many new agents get frustrated within the first year … prospecting is scary and getting potential clients to know and trust you can be difficult. The truth is, you are never truly 100% ready to go. In real estate, you will NEVER be done preparing and training before going out and getting real world experience servicing consumers. Why is that? Because every transaction is different and every client is unique.

Always remember that consumers are always looking for an advocate! The percentage of people who used a realtor in 2005 versus 2015 has increased by 10% according to the National Associations of Realtors annual report. More people than ever are looking for advice from a wide array of agents who are not getting the training they need from their Brokers.

The Bureau of Labor Statistics (BLS) reports that the employment of real estate brokers and sales agents is projected to increase by 7% by 2028. This is above average growth for our industry when compared to other occupations. By 2022, there is estimated to be about 380,300 sales agents and 88,300 brokers working in the industry.

This brings us back to the point that many people have the false notion that real estate is EASY. Part of this misconception is due to the fact that it’s relatively easy to enter the field. Although you need a license to work as either a broker or sales agent—and licensing requirements vary by state—it’s very possible to take the required 90 hours of classes, pass the exam, and start representing clients within a matter of months. This leads to a market where you get a lot of passive agents who do real estate part time.

At Tru Realty, we are looking for agents and brokers who are choosing real estate as a career and not a hobby. We are looking to align with agents who care about collaboration and working together with other Realtors. Additionally, we seek agents who are willing and able to service the consumer properly while also embracing the need for continued education.

Staying on top of changes and being on the forefront of technology are key reasons why Tru Realty stands out in a crowded field. We’ve embraced digital marketing and spend resources to help our agents be better and more efficient with it. This is just one example of how we help our agents to grow their business. We have an advanced CRM platform that gives our agents a competitive edge over other brokerages. We mentor, train and practice our trade to sharpen our skills on a regular basis.

If you are a professional Realtor that is looking to be successful in real estate by staying competitive, educated, and motivated, then Tru Realty is the brokerage for you. We are committed to providing our agents with the tools that ultimately give our clients the very best real estate experience possible.

Contact us today if you’re interested in learning more.

About the Author

Sarah C. Richardson is one of the preeminent leaders of residential real estate in Arizona. As the CEO and founder of Tru Realty, she is responsible for both the daily operations and oversight of the multiple growth strategies that the brokerage carries out. Sarah launched Tru Realty in 2010 as a way to serve a marketplace that was seeing a shift from auction centric fix/flips to an MLS flow. She is now rethinking the way her brokerage uses technology to better serve clients and agents alike.


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