At Tru Realty we take a multi-faceted approach to our real estate agent training program. This allows us to impact both new and veteran real estate agents with best practices that improve their ability to deliver an extraordinary real estate experience to our clients.
Like other forward-thinking companies, Tru Realty is working to provide daily self-improvement to our real estate agents, our support staff, and even to our management team. It is my personal philosophy that we are impacted by so many variables in our industry that the only way to remain excellent is by embracing training as a core component of our brand.
At Tru Realty, we have built in specific processes that we follow to learn, retain, act and succeed.
For New Real Estate Agents
For instance, a new Arizona real estate licensee coming into a hot market will typically lack the confidence they need to keep up with veteran Phoenix real estate agents who have assimilated to the pace dictated by said conditions. Typically confidence comes with experience leaving us in the rather paradoxical situation of providing real estate agent training that instills confidence without the actual tribulations of experience.
It can be done.
Hands-on training combined with role-playing, situational case studies, and process review allows us to make seasoned veterans out of our newest agents in very short order.
For Veteran Real Estate Agents
With our veterans, daily self-improvement is achieved through of variety of means including the sharing of best practices, staying constantly apprised of market conditions, the sharing of predictive data, adaptation of new real estate technology, and engaging them in the actual training of new agents. Some may think that daily self-improvement is more difficult with a veteran agent. That is just not the case when you have a committed group that is constantly striving for excellence in an ever-changing industry like Phoenix real estate.
I am grateful for the opportunity that I have to help both veteran agents and new agents alike. Tru Realty is a Phoenix real estate brokerage dedicated to the betterment of our agents. Ultimately, this provides our clients with the very best real estate experience available in our market.
Asher Cohen is a licensed Realtor and Director of Sales at Tru Realty. He specializes in residential real estate in the greater Phoenix area. Asher and his team are committed to professional, reliable, and knowledgeable service to all of their clients—from first time home buyers to seasoned investors. He’s experienced in all facets of the market and takes great pride in listening to his clients’ needs to provide the best possible service.