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What I Wish I Knew Before Starting In Real Estate

One of the greatest things about a career in real estate is that we all find our way to this profession from different paths. I got my start in business development where I quickly learned the value of hard work and honesty. I then had the opportunity to help a commercial real estate broker with their marketing efforts. This was the job that inspired me to create my own opportunity in the exciting world of real estate.

My first goal was to figure out how I could make it better for me, my clients, and my peers.

I worked hard to go beyond just getting a license. I was committed to becoming a resource, not just an agent. That meant that I had to dive deeper into the overall process so that I could conduct business with an educational approach. I saw firsthand that both buyers and sellers failed to understand the process and perhaps more maddening was that my fellow real estate agents were not receiving the training they needed to improve.

From the outside, a career in real estate may appear to be easy. But to have a successful career in real estate takes real effort. Before you decide on a career in real estate, here are a couple of things I wish I knew before I started.

The Importance of Daily Practices

Make prospecting a daily routine. I can’t stress this enough! This can be as simple as can be as handing out 10 business cards daily or making sure you meet with one new person a day. You need to be strategic with your target list but know too, that you can’t be certain where your next lead will come from. If you commit to prospecting daily, you will maintain a full pipeline that will pay dividends later.

Consistency Is Key

Being a good communicator and staying organized will drive your business forward. This can be accomplished by focusing your efforts on good time management as well as using tools to keep you on track. Find what works for you. Commit to a user-friendly CRM platform and make time to keep it working for you (not the other way around). Create a calendar and do your best to stick to it. Keep good notes so you never drop the ball no matter how complex your transaction gets.

Connecting With Your Community

Don’t confuse this with marketing. Yes, it’s important to invest in the appropriate kind of real estate for your primary marketing area but know that being involved in your community means way more than that. Attend community-centric social events and be friendly and outgoing. Also, gather family and friends together to volunteer for a local charity. You’ll be surprised, as I was, at how easy it is to engage with others when you’re passionate about your purpose.

Give Emotional Support

If there’s anything I’ve learned from my early years as a consultant, it’s that consumers crave emotional support. When a client is making a major life decision such as buying or selling their home, it’s very easy to get overwhelmed. Be a genuine and honest consultant to your clients. You have to understand that each day as a Realtor may not produce a sale, but by going the extra mile, you will make clients for life.

Today, I couldn’t be more proud that my path has led me to Tru Realty. To be part of a brokerage that supports its agents with unrivaled training and mentorship is all I could ask for. If you want to learn more about a brokerage designed to build a better agent for the consumer, contact me at

About the Author

Asher Cohen is a licensed Realtor and Director of Sales at Tru Realty. He specializes in residential real estate in the greater Phoenix area. Asher and his team are committed to professional, reliable, and knowledgeable service to all of their clients–from first time home buyers to seasoned investors. He’s experienced in all facets of the market and takes great pride in listening to his clients’ needs to provide the best possible service.


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