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Not All Real Estate Agent Training Programs Are Created Equal

Just recently we had a realtor referred to us as a good fit for our brokerage.  When we met, it became readily evident to me that she had the character traits and work ethic to thrive in the real estate business. She most definitely had the ability to be a successful agent but she was having a great deal of difficulty achieving success. She was struggling with not only closing sales but to even obtain listings.

As we talked further I couldn’t help but see that all she needed was the confidence that comes from having more knowledge. I showed her our real estate agent training modules that spell out the critical information that realtors need to know in order to better position a property for sale and ultimately purchase. Here was a relatively seasoned real estate agent who had never been properly trained to seek out or find the much-needed statistics that shows buyers the value of the home they are about to purchase. The brokerage she is currently with offered up training but it was not the in-depth knowledge generating training that she needed to make her feel like an expert and ultimately give her the power to be successful. This is why she is considering a move to Tru Realty.

Not Every Brokerage Is The Same

This just goes to show that not all brokerages are created equal. This is especially true when it comes to training and mentoring.

Here are few questions to ask your brokerage when it comes to real estate agent training:

  • Do you offer training?
  • Is it customized to my needs or more of a general overview?
  • How many people are in a typical training class?
  • Do you offer one on one mentoring?
  • Are their weekly accountability check-ins?
  • Does the brokerage have the support available to help you quickly strategize a deal?

For a real estate agent to thrive in our competitive market they must be given training that breaks down the sales process. From research to close, the mechanics of real estate sales is such that any shortfall in knowledge can be debilitating to one’s ability to succeed. Additional training should spell out best practices for a prospect’s new business. A highly competitive and crowded marketplace makes this a critical component of an agent’s success.

Are You Ready For Success?

This process takes time, patience and a lot of work. With the right training and coaching a real estate agent can achieve tremendous success regardless of the competition or even market conditions.

About the Author

Asher Cohen is a licensed Realtor and Director of Sales at Tru Realty. He specializes in residential real estate in the greater Phoenix area. Asher and his team are committed to professional, reliable, and knowledgeable service to all of their clients—from first time home buyers to seasoned investors. He’s experienced in all facets of the market and takes great pride in listening to his clients’ needs to provide the best possible service.

More about Asher >

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